Many key aspects in our thriller opening helped us appeal to our target.
Firstly, our main character (the first person the target audience see) who is casually dressed (misc en scene) appeals to our target audience because he is not too formal, yet not too informal either, but casual. This helps the target audience feel at ease and relate to the character/ put themselves in the characters shoes. This helps keep the interaction going and keeps the audience engaged.
Secondly, our genre was Thriller with the sub genre of psychological thriller, this appeals to our target audience as it has them thinking, as stated in previous questions.
Thirdly, Our location is not in the center of london, neither is it too far out. we transition between a basement scene and alexandra palace parks in which all of london is visible yet still in a rural like area. This helped appeal to the more older part of our age spectrum (18-35)
Fourthly, Paroxysm isnt a word everybody is too familiar with. So following on with our thinking process many people have to find out the definition to this, which is: A sudden attack or violent expression of a particular emotion or activity.
This pattern plays throughout the making of our film.
To reach our target audience we predominantly used facebook, as you can tell from audience feedback in the video above.
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